Author Archives: wafflemanbill

Learning as we go…

Hello, to all my waffle friends, fans, and new visitors! As I write this, I am getting ready to wrap up my first season with our new food trailer. It has been a wonderful, hard, hot, and meaningful experience as we get used to working from a trailer and cooking to order! Trying new recipes and coming up with new and fun items has been a blast, and I’m still brainstorming new ideas all the time!

For those of you who came out to support us in our first year, we want to say a big THANK YOU! We really appreciate everyone’s patience and willingness to wait as we worked out bugs and kinks in our ordering system. We have it down MUCH better than we did at the beginning of the season and during the down time, I will be experimenting with ways to step it up even more.

To all of the neighborhoods associations that had us out, again…THANK YOU! You are the main thing that has kept us afloat this year during the pandemic! Thank goodness for being able to socially distance with an outdoor trailer! And while I’m at it…thank you to Morrie Enders at Lincoln Community Playhouse for letting us kick off our season there back in April. We may be coming back in October for an encore performance! Stay tuned here or on my Facebook page for the schedule!

Speaking of upcoming schedules, here is one quick announcement: We will be serving at Home Depot South on September 23rd and 24th from 830am-730pm! Tell your friends and neighbors!

To be completely honest, he pandemic hit The Waffleman really hard. I had 6 bookings at the end of March, plus 12 bookings in April that all vanished entirely when the pandemic hit. All of my May graduation parties postponed (though thankfully, only one cancelled). So in April and May, the food trailer became our sole source of operating. Thankfully about that time, many Facebook and social media groups popped up in support of local small business. So a thank you to those moderators who sent customers to me and other small businesses in an effort to keep us afloat.

We will tuck the food trailer away for the season after Halloween weekend at the end of October, which means that without the fundraisers I would usually be doing, we will “go dark,” from November through February.

How can you help? Hire me for a “Waffleman Express” event this winter! I will come feed your office or small group an all you can eat waffle meal! When the “large group restrictions,” lift, we will be back on it and ready for fundraisers and fun!

Bring on The Waffles!

Hey, Waffle fans! We are proud to announce that The Waffleman has partnered with Lincoln Community Playhouse (56th and Normal, next to Gere Library) to give our waffle trailer a semi-permanent home for the foreseeable future! Starting this Wednesday, April 22nd, we will be at LCP every week from Wed-Sat. from 800 am until 1:30 pm for breakfast and lunch, and again from 4:30-7:30 for drive-up/carry out supper!

We will have our full menu available (see Facebook for details) including the original (everybody’s favorite!), plus flavored waffles and waffles on a stick for the kids or if you are just not that hungry!

15% of our sales will go back to support the Lincoln Community PLayhouse, plus we will be collecting donations to support LCP to help them continue their mission of providing quality live theater to Lincoln. 100% of tips and donations will go to LCP.

If you are still wanting to purchase our waffle mix, we will also have that available at LCP for $15 per bag. So please, stop by and support us and LCP and enjoy our waffles once again! Mention our “family special,” to receive 4 original waffles and sausage for just $20! (Usually $24)

A Time of Need

Hello, to all Waffle fans! I hope you are doing well and not going too stir crazy just yet. Many people have contacted me and have asked how they support The Waffleman during this time. Here is what I have come up with:

Since I can’t make waffles for you live right now (the food trailer will be up and running as soon as we are able), you can help support The Waffleman by buying a bulk bag of mix from us, so you can enjoy The Waffleman right in your own home! $15 will buy you a nearly 4lb bag of our special waffle flour, plus the secrets on how to make waffles at home “The Waffleman Way.” Call or text 402-560-0938 to make an order, or email us at

One bag of mix will make 32-40 home waffles, and I even tell you how to divide things out so you don’t have to make them all at once! This way, you can support your favorite local business ūüôā and still enjoy the waffles that you wish I was making for you! We will deliver to your door, or set up a time to meet you at my offices. at 3900 S. 6th St #5

The name of this post is “A Time of Need.” I realize that many people out there are food insecure. If you (or someone you know) falls into this category, have them get a hold of me and I will GIVE their family a bag of mix with presentation of a SNAP card.

So there you have it! Buy a bag of waffle flour and continue to support our mission to help Nebraska fundraise and grow. We will get through this together. In the mean time, get some comfort food! I am on Venmo @wafflemanbill and on Paypal at

The Current Craziness

Hello, all!

Many people have asked me about the current pandemic and whether I see it affecting my business. When a national emergency like this comes along, it makes everyone step back and take a look at many aspects of their lives. All I can tell you is: this is big. Really big.

For those of us who have been around for a while, this will be to the younger generation their 9/11, their Kennedy Assassination, and their Great Depression. The kind of event they will be telling their kids and grand-kids alike.

But when major tragedies like this happen, I think of Mister Rogers who once told one of his viewers: “In times of tragedy, look for the helpers. The police, the doctors, the fire fighters, even regular people will step up to help out.”

That is what is so great about our state: the helpers. Our University Medical Center prepared themselves when news first broke and said: “Send us the sick. We are ready.” Just like we did with SARS and Ebola. Our state tends to stick together to make it through tough times. We proved it with the floods, and we will prove it again.

So remember to be kind to each other as always. When things return to normal, help those who are deeply affected by this turn of events by going out to eat, seeing a live show, and going to a sporting event. It will take time for all of us to recoup our losses from this pandemic. We may never fully recoup in fact. But we will perservere.

So wash your hands, and try to donate extra to your local food banks and pantries. Remember…poor people can’t afford to stock up and will need our help in the coming weeks more than ever.


A New Year + Musings on turning 50

Another year has nearly passed us by. So it is normal for us to look back on the past year with fondness and wistfulness, and to look ahead to new and exciting adventures coming to us in a new decade. This New Year is particularly meaningful to me because I will turn 50 years young in just a few short weeks, so I will share with you some of the the things I have learned in a half century on this planet.

First of all, I am grateful. Grateful to everyone in Lincoln and the entire state of Nebraska, as well as the good folks of Iowa, Kansas and South Dakota for having me come into your lives to serve you and help you raise money for your causes. It is because of you all that I have been able to expand my offerings and my business so quickly.

Second, I am proud of who we are as a country and as a people. If there is one thing that the recent divisiveness in this country has shown me, it’s that we are a lot more the same than we are different. Sometimes divisions make our families stronger and I see it every day. Since Mr. Rogers is getting so much attention lately, I will use one of his quotes: “When bad things happen, look for the helpers.” You see them every day. Just keep an eye out and help each other whenever possible.

Finally, here are some words of wisdom that I (and others) have come up with. I wish I could go back in time and tell my younger self some of these things, but we all must learn at our own pace.

  • ‘Tis better to keep your mouth shut and allow people to think you an idiot than to open it and remove all doubt – Mark Twain
  • Pepperoni Totino’s pizza rolls are the only good ones – don’t even waste your time with other flavors/brands
  • When you are dissatisfied and wish to go back to your youth, think of algebra. – Will Rogers
  • At my age, I won’t even buy green bananas! – Larry Miller
  • When I was a boy, the Dead Sea was only sick – George Burns
  • I don’t want to achieve immortality through my work. I wan to achieve it through not dying – Woody Allen
  • Waffleman waffles are the best around! I couldn’t do any of this without my assistant Cameron, and the guidance of Doug M.

Happy 2020!

The Next Chapter

The word is out! The Waffleman has added a new food trailer to my assortment of offerings. Don’t worry, the recipe has not changed and neither has the fundraising. But the food trailer will allow for even more fun!

Two years in the design and execution, The Waffleman Food Trailer will not only offer our traditional 9″ Belgian waffles and sausage, but it will also offer up to two specialty flavors of waffles at each location which will be available as a 9″ Belgian waffles or as a Waffle Dawg (a waffle on a stick!)

Flavors will include: Strawberry, Chocolate, Banana Nut, Cinnamon Roll, Red Velvet, Maple Cinnamon, Pumpkin Spice and Apple (seasonal). Premium waffles may include real strawberry, blueberry and apple toppings. Want to try more than one? You will have to follow us on social media (Facebook and Twitter) to find out where we will be each week!

I want to thank the people of Nebraska for supporting my business and allowing for this expansion. I hope to keep your stomachs full of our deliciousness for many years to come! Also, thank you again to Doug McCallum for starting this whole thing back in 2002. We wouldn’t be the same without you, Doug! Finally, thank you to Cameron (my kitchen manager) and Mark for always being willing to help make The Waffleman successful!

The Back of the food trailer with The Waffleman truck
Waffleman Bill and Cameron
People enjoying our waffles at the food trailer’s premiere!

Something Special

This past weekend, I was thinking of all the ways that my life has been blessed. Two great kids, a loving wife, and an amazing job that takes me all over the state just to help people.

I love all of the fundraisers I do…helping schools, churches, communities, first responders, etc. But there are some fundraisers that are particularly meaningful: when someone throws a fundraiser for a family that has been hit hard by illness or tragedy.

This is when we get to see the Midwest at its best! Seeing an entire community show up to support one of their own, to contribute, to help, and to make sure that this one individual will be taken care of.

This past month, I’ve done two of these types of fundraisers.¬† These pictures are from one of them that was so well attended, that I out-served their seating capacity and people were left standing around eating their waffles! Did they complain? No! Because they saw the greater good.

So again, I say: Thank you to everyone who supports everything we do, and especially for supporting those that we help. YOU make all the difference.

-Bill M.20190409_18254520190409_18251020190409_182435

Feeling the Love!

It’s February!¬† That wonderful time of the year to celebrate all things love!

It’s been a cold winter this year…so much so that I have had 4 events cancel or postpone on me this year due to the weather.¬† That’s unheard of in Waffleman world.¬† Fortunately, 3 out of the 4 were able to reschedule into February, March and April.¬† So those that missed out on our waffle-y goodness¬† will have their chance when we get there in the coming weeks.

Speaking of things I love, I love the amount of energy and enthusiasm that greets me every time I arrive at a location. The cries of “The Waffleman’s here!” ring out and go straight to my heart. I told my wife Ranelle that she really needs to experience what it sounds like when I pull up to an elementary school when the playground is full of kids.¬† It’s like my own version of being a rock star.

And finally speaking of rock stars…we have yet another new Waffle champion from Omaha Gross High school who was at the Beatrice High School Booster Club fundraiser. This young man ate 8 entire Waffleman waffles! If you know who he is (I forgot to get his name), please tag him, thank him and congratulate him for being such a fan!Record breaker

Thankful to all!

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It’s that time of year when I look back at all of the great people and events that I have had the pleasure to serve as The Waffleman. Nearly 90 events later, including an 8 day solid marathon here in December, and I am more thankful than ever for those of you who make The Waffleman successful.

Part of the joy I have in my business is being able to serve the community by helping those in need raise funds for special projects, schools, churches, or even family members who have fallen ill or have expenses that they didn’t expect. If I’m not raising funds, I’m usually being a part of a larger celebration such as a wedding, graduation, or even an employee or customer appreciation.

This is how I am focusing on growing The Waffleman’s business in the future: with a mind on serving our clients, and more importantly, our community (city, state, and perhaps even country if the need arises!)

So stay tuned, folks. Some new things are coming in the near future which I am excited to announce! In the mean time, I have attached a few pictures to this post that represent the past year and some of the great people I have met along the way.  Have a wonderful holiday season, and keep your family close! Merry Christmas, Happy Hanukkah, Happy Kwanzaa, Happy Ramadan, and make it a great New Year! On to 2019!

-Bill, The Waffleman

Fall = Cool weather, great people, and record breakers

Hello, waffle fans!

Fall is my favorite time of year (along with many of you, as you’ve shared). The cool weather makes for the best time to ride my motorcycle (a newer hobby that I’m enjoying very much).

It also is the time that comfort food comes back in style. Don’t get me wrong – waffles are good anytime of the year

, but there’s something about a cool morning and maple syrup that combine for something magical. Fall is the time that The Waffleman’s busiest season starts to ramp up.

In the fall, I often do a lot of high school football and basketball games, as well as doing¬† some fundraisers for our first responders. These are some of my favorite fundraisers because I get to see families come together to say “thank you” to those who serve our communities.

The school fundraisers are fun because I get to work with some of the most enthusiastic students ever. Their enthusiasm is contagious. So much so that at a recent fundraiser, I had not one, but TWO students set the new record for Waffleman waffles eaten at 7 each. That is nothing but pure ambition and waffle love! Thank you to each and every one of you who support The Waffleman and these amazing groups!